Effective PPC is no longer just about choosing Google or Facebook; it's about how you combine their strengths to achieve a more impactful result. Cross-platform PPC is transforming how businesses approach digital advertising, creating interconnected campaigns that make use of Google Ads, Facebook, Instagram, LinkedIn, and beyond. With an integrated PPC strategy, companies don’t just run isolated ads; they build a network of touchpoints, effectively engaging their audience on multiple fronts. Let’s dive into how this approach works and why it’s a game-changer for brands today.