The advent of 2024 sees influencer marketing becoming increasingly ingrained in the B2B sphere, and critics are established as a reliable means of achieving brand trust, attracting consumer attention, and... Read More
Author: mark10
As the market demand for video content only rises, adopting this medium as one of your primary channels is no longer a bonus but a must-have. Video marketing does not... Read More
Let’s be honest with the fact that designing a B2B communication plan is no easy task when compared to B2C communication strategies. In B2B, every move marketers make needs to... Read More
In B2B sales today, the buying process is more sophisticated than ever we have seen, and the customers are engaging with the vendor through multiple touch points and mediums, making... Read More
As the digital landscape advances towards the complete phase-out of third-party cookies, brands and marketers are grappling with uncertainty around their future ability to reach audiences with precision. Despite years... Read More
There is a growing need for Marketing Technology (MarTech) knowledge. Without that, how else can you fully leverage the latest advancements in MarTech? I propose that tech savvy fractional CMOs... Read More
Ed, how can organizations align CFOs and CMOs on marketing’s revenue potential? What steps ensure their collaboration benefits the organization? Historically, marketers have often been urged to “speak the language of... Read More
With businesses moving into a digitized world, digital marketing has become essential to any company’s success. To keep up with constant changes in consumer habits, traditional strategies are gradually becoming... Read More
As a fact the current landscape of the marketing realm is undergoing significant pressure to keep their clientele. Given that the cost of customer acquisition is always higher than that... Read More