A Salesforce business analyst evaluates an organization's processes and makes future plans. This involves knowledge of the business and industry norms and trends. Business analysts must discuss plans with internal and external stakeholders.
According to the International Institute of Business Analysts (IIBA), a business analyst's main function is to introduce change in a company. These changes may be high-level, like structural or policy changes, or detailed, like cost-cutting. Business analyst changes should assist a corporation to uncover new opportunities.