As banking rapidly shifts to a digital-first model, customer preferences are increasingly favoring self-service channels. However, physical branches continue to play a strategic role in customer engagement and economic growth. Major banks such as Chase, Bank of America, and PNC are actively expanding their branch networks

As banking rapidly shifts to a digital-first model, customer preferences are increasingly favoring self-service channels. However, physical branches continue to play a strategic role in customer engagement and economic growth. Major banks such as Chase, Bank of America, and PNC are actively expanding their branch networks