In the modern-day digital environment, a company needs a strong online presence to gain customers as the market becomes more competitive than ever. No matter what services or products a company may offer, appearing on the first page of a search engine will considerably improve the website's traffic and leads generated, thus, increase business revenues as well. One of the most dominant digital marketing tactics that aids in improving a website's presence, and attracting potential clients looking for a solution, is through the Search Engine Optimization process.